Practical posts for trade show exhibitors: lead capture, follow-up, ROI and CRM.https://followbooth.com/enhttps://followbooth.com/blog/lead-retrieval-badge-scanner-or-business-cards/https://followbooth.com/blog/lead-retrieval-badge-scanner-or-business-cards/Three things get called lead capture at a trade show. What each one captures, who sells it, what you get afterwards, and when to use more than one.Sun, 01 Nov 2026 00:00:00 GMTChoosing a toolhttps://followbooth.com/blog/trade-show-follow-up-timing/https://followbooth.com/blog/trade-show-follow-up-timing/A timeline for the first two weeks after a show, two templates you can copy, and how to choose between email and WhatsApp for the follow-up.Sun, 01 Nov 2026 00:00:00 GMTFollow-uphttps://followbooth.com/blog/trade-show-lead-capture-routine/https://followbooth.com/blog/trade-show-lead-capture-routine/Eight steps to agree before the doors open: what counts as a lead, how to capture it in a minute, how to grade it and when to follow up.Sun, 01 Nov 2026 00:00:00 GMTLead capturehttps://followbooth.com/blog/trade-show-lead-form-fields/https://followbooth.com/blog/trade-show-lead-form-fields/The fields worth collecting, five qualification questions (use two or three), and a grading rule that tells you who to call first a week after the show.Sun, 01 Nov 2026 00:00:00 GMTLead capturehttps://followbooth.com/blog/trade-show-leads-to-crm/https://followbooth.com/blog/trade-show-leads-to-crm/Four ways to move leads from the stand into the CRM, what each needs, which Followbooth plans include them, and the four steps to send new leads to Zapier.Sun, 01 Nov 2026 00:00:00 GMTIntegrationshttps://followbooth.com/blog/trade-show-roi-method/https://followbooth.com/blog/trade-show-roi-method/A method you can defend to finance: what belongs in the cost, why to count gross profit, long sales cycles, and a worked example with made-up numbers.Sun, 01 Nov 2026 00:00:00 GMTROI