SWAP is the lead retrieval app of Maritz Global Events. It is free to download, but you can only use it at a show where Maritz provides lead retrieval, with an activation code for that show. Followbooth is a tool you choose yourself, at any show. It reads business cards and printed badges, not badge barcodes, and it sends your brochure to the visitor at the stand.
| Feature | Followbooth | Maritz SWAP |
|---|---|---|
| Price | A plan per show or per year (see pricing) | No price on Maritz's own pages. The app is free to download, but it needs an activation code for a show where Maritz provides lead retrieval |
| Scanning cards | AI reads name, company, email and phone from the card; printed badges work too | Maritz describes a quick QR scan of the attendee's badge, which adds the contact to your device and to a portal |
| Voice note | Hold a button and speak; the note is transcribed and saved with the lead | Not described on its site |
| Follow-up to the visitor | Brochures go out at the stand: WhatsApp first, email if the number is not on WhatsApp | Digital literature can be offered as QR codes (Digital Backpack); each scan adds the visitor to your lead list |
| Brochure in the visitor's language | Files are picked by the visitor's language: Czech, English, German, Russian, Ukrainian | Not described on its site |
| Lead scoring and company info | A, B or C grade, a short company brief and an opening line for the call | Not described on its site |
| CRM | CSV export. A REST API and webhooks on the paid plans, and CRM sync through Zapier (Webhooks by Zapier). No native CRM connectors yet. | Each salesperson sees their own leads in the app; leads can be exported in several formats; no CRM sync is described |
| Without signal | The iPhone app, which is in testing now, reads the card on the phone and saves the lead without signal; the lead is sent when the connection returns. In the browser, reading a card needs a connection | The App Store listing says the app works in offline mode |
| Team | The whole stand team in one list; everyone signs in with a name and a PIN | Exhibitor managers see each salesperson's results in the DecisionPoint portal |
No native CRM connectors yet (CSV export, an API, webhooks and Zapier instead), no badge barcode scanning, and the native apps are not in the stores yet: the iPhone app, which works without signal, is in testing, and the Android app is coming to Google Play. In the browser, reading a card needs a connection. WhatsApp messages go out from your team's own linked number; an official WhatsApp Business route is planned.
Information about Maritz SWAP comes from maritz.com and the SWAP listing in the Apple App Store, and was checked on 29 October 2026. Products change, so check both before you decide. If something here is out of date, write to info@followbooth.com and we will fix it.
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Start free: 10 business card scans, no card needed.