Blog
What works at a trade show stand and after it: how to capture leads, how soon to write, what a show really returned. Written for exhibitors, with the product facts we can stand behind.
- Choosing a tool
Lead retrieval, badge scanner or business cards
Three things get called lead capture at a trade show. What each one captures, who sells it, what you get afterwards, and when to use more than one.
· 4 min read
Read the post - Follow-up
Trade show follow-up: what to send and when
A timeline for the first two weeks after a show, two templates you can copy, and how to choose between email and WhatsApp for the follow-up.
· 3 min read
Read the post - Lead capture
A lead capture routine for the whole stand team
Eight steps to agree before the doors open: what counts as a lead, how to capture it in a minute, how to grade it and when to follow up.
· 4 min read
Read the post - Lead capture
Trade show lead form: fields and an A, B, C rule
The fields worth collecting, five qualification questions (use two or three), and a grading rule that tells you who to call first a week after the show.
· 4 min read
Read the post - Integrations
Trade show leads into your CRM: four ways
Four ways to move leads from the stand into the CRM, what each needs, which Followbooth plans include them, and the four steps to send new leads to Zapier.
· 4 min read
Read the post - ROI
Trade show ROI: what to count as cost and return
A method you can defend to finance: what belongs in the cost, why to count gross profit, long sales cycles, and a worked example with made-up numbers.
· 3 min read
Read the post